Fridah is an Agri Business Financial Consultant at Agri Frontier with over 4 years of professional experience in financial management, accounting, business analysis, technical and financial advisory. She is keen on supporting agribusiness SMEs through offering quality, personalised business advisory in order to realise the full potential of the sector in Africa. Her business advisory expertise covers transaction advisory, capacity building, business planning, financial modelling, and feasibility studies in support of the development and execution of business strategies.

Prior to joining Agri Frontier, she worked as a Business Analyst with the SME Support Centre based in Nairobi and has worked with businesses in a variety of sectors including agribusiness, trade and commerce, hospitality, among others. She holds an MSc in Professional Accounting from the University of London, a Bachelor of Commerce Degree (Finance) from the University of Nairobi and is an ACCA Affiliate.